Hockey history could be a wrist shot away, as TSN announced today details of the return of its third annual, international award-winning million-dollar giveaway, the Chevrolet Traverse Million Dollar Shootout. This year, one lucky fan will take to the ice at Scotiabank Place in Ottawa during the 2009 IIHF World Junior Championship for a once-in-a-lifetime chance to win $1 million and up to four new Chevrolet Traverse Crossovers.
The event will air live nationally in High Definition on TSN HD on New Year's Eve (December 31) during the first intermission of the World Juniors broadcast featuring Canada vs. USA (game starts at 7:30 p.m. ET).
"What a way to ring in the New Year! The Chevrolet Traverse Million Dollar Shootout is one of TSN's most successful fan giveaways ever and this year the high-profile promotion is paired with one of the biggest games at the World Juniors on New Year's Eve, as Team Canada faces off against Team USA," said Phil King, President, TSN. "The contest has evolved into a marquee event, giving everyday sports fans the chance to step up to the blue line and win big, just like Darwin Head."
The contest begins today and runs through December 7. Fans are invited to enter online at TSN.ca/Traverse. Those who visit the site can also earn additional entries by playing the Chevrolet Traverse Shootout game for up to 40 bonus entries per day or referring friends to the contest.
On December 10, one randomly chosen entrant will be selected to participate in the Chevrolet Traverse Million Dollar Shootout and will receive a trip to Ottawa for him/herself and five friends. On December 31, the participant and two friends will head to centre ice during the first intermission, where they will each have 15 seconds to shoot 10 pucks at an open net (30 pucks in total).
Depending on the amount of total goals scored as a group, prizes will be awarded as follows:
* 5-9 goals – participant wins a new Chevrolet Traverse Crossover
* 10-14 goals – participant and both friends win a new Chevrolet Traverse Crossover
* 15 goals or more – participant, both friends and one randomly chosen World Junior Championship tournament attendee all win a new Chevrolet Traverse Crossover, for a total of four vehicles given away
Immediately following the group shots at centre ice, the participant will move back to the far blue line where he/she will have 24 seconds to shoot 20 pucks into an open net. If the participant scores 15 or more goals within the allotted time, he/she will win $1 million in a one-time payout.
"There isn't a sport that brings Canadians together with more emotion than hockey, and Chevrolet is proud to be a part of that. The Chevrolet Traverse Million Dollar Shootout promotion gives Canadians the chance to participate in an exhilarating experience involving their favourite sport," said Jim Scott, Chevrolet National Advertising Manager. "Chevrolet is also excited about the chance of giving away not one, but four Chevrolet Traverse Crossovers! The newest edition to the Chevrolet lineup, the Traverse is a vehicle that's as much desirable for its competitive fuel efficiency as it is for its beautiful design and smart functionality. Start practicing Canada and let the countdown to New Year's Eve begin!"
TSN and Chevrolet are supporting the Chevrolet Traverse Million Dollar Shootout with a multi-platform promotional strategy, featuring 30-second promotion spots airing on TSN and TSN2, along with a targeted PR/marketing campaign, online creative and in-game mentions during all hockey broadcasts on TSN. In 2006, the inaugural Chevy Silverado Million Dollar Shootout promotion won a hat trick of accolades, including a PROMAX North American Gold for Consumer Promotion, a Media Innovation Certificate and an international Diamond Award for Best Event Marketing Campaign.
In the last event, 35-year old sawyer Darwin Head of Prince Albert, SK, became an overnight sensation when he won it all during the Chevrolet Malibu Million Dollar Shootout, netting four Chevrolet Malibu Hybrids and $1 million live on TSN in February. Head was randomly chosen from 8.6 million total online entries, far surpassing any previous fan contest or promotional campaign on TSN.