May 9, 2022
Lil Baby teases new song “Dark Mode” in Beats By Dre ad with Ja Morant
Lil Baby has previewed the release of his new track “Dark Mode” along with Memphis Grizzlies star point guard Ja Morant.
Lil Baby has previewed the release of his new track “Dark Mode” along with Memphis Grizzlies star point guard Ja Morant.
The 90-second track is part of a new campaign for Beats by Dre and is about channeling your inner beast to succeed. The black and white video showcases both the Grammy Award-winning rapper and one of the most popular players in basketball today as Baby spits about keeping his eye on the ball and looking out for his inner-circle. The song is an ode to his friendship with Morant and is also packed with basketball references and NBA name-drops.
“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby in a press release. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”
The Beats ad was directed by ILLIMITEWORLD and made its debut during Game 3 of the NBA Playoffs between the Memphis Grizzlies and the Golden State Warriors on May 7.
“Dark Mode” is the second time in less than a month that an artist has used a Beats By Dre commercial to tease unreleased music. In late-April, rapper Diddy previewed a new single featuring The Weeknd in a Beats ad that starred then-NFL prospect, Kayvon Thibodeaux.