Earth Day is just around the corner and this year lululemon is launching a brand-new eco-friendly program across the US aligning with their commitment to making products better for people and the planet.

lululemon Like New is based on a circular model with the intent of extending the life of products and keeping clothing waste out of landfills. The program, powered by resale technology provider Trove, allows shoppers to trade in their gently worn lululemon clothing in exchange for an e-gift card at one of the brand’s participating U.S. stores. Shoppers also will receive a $5 store credit and can shop resale products on the company's website starting on Earth Day.
 
After a successful pilot program of stores in Texas and California last May, it became clear that this new venture was going to make a big impact.  
 
“At lululemon, we’re deeply committed to creating quality products built to last and that are better for people and the planet. Bringing lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint,” said Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon. “We’ve seen incredible momentum from our pilot program and we look forward to welcoming new guests nationwide."
 
At this time there is no timeline for when the program will expand into stores in Canada. lululemon Like New will become available in the U.S. on Earth Day, April 22 2022.