Jun 8, 2022
adidas and Gucci release their highly-anticipated collaboration
The highly-anticipated collaboration from sportswear giant adidas and luxury fashion house Gucci released on Tuesday, combining high-fashion and streetwear.
The highly-anticipated collaboration from sportswear giant adidas and luxury fashion house Gucci released on Tuesday, combining high-fashion and streetwear.
The collection is jam-packed with items and includes a women’s and men’s line. The lines include casual and formal apparel and shoes, plus numerous accessories ranging from jewelry, hats and bags. Each piece is designed to include the adidas and Gucci logos as well as other brand indicators, such as adidas’ three white stripes and Gucci’s green and red stripes. Prices range from $300 to $25,000.
The collection includes some items made with future-conscious materials, including polyester, cotton, and viscose. The packaging for the items is made from recycled materials.
The collaboration, designed by Creative Director Alessandro Michele, takes inspiration from previous decades, making the collection nostalgic and contemporary-oriented. In particular, the campaign’s launch takes direct inspiration from an archival 1979 adidas catalogue.
The collaboration between both brands initially debuted on the Gucci runway during the 2022 Milan Fashion Week in February.
The collection can be purchased on the Gucci website, the adidas CONFIRMED app, Gucci pop-up stores and select retail stores.