May 26, 2022
Travis Scott to donate proceeds from recent Nike collaboration towards community initiatives
Travis Scott is set to donate the proceeds from his latest Nike Air Trainer 1 and Air Max 1 release, per a report by TMZ. The artist launched the collaboration on his official website in a surprise release earlier this week, garnering an immense amount of attention.
Travis Scott is set to donate the proceeds from his latest Nike Air Trainer 1 and Air Max 1 release, per a report by TMZ. The artist launched the collaboration on his official website in a surprise release earlier this week, garnering an immense amount of attention.
The official Cactus Jack Instagram announced that a donation from the recent release will go to Travis Scott’s Project HEAL initiative.
Launched back in March, Project HEAL funds initiatives for students, creatives and music fans alike. Recently, Scott handed out $1 million in scholarships to help alleviate college costs of 100 student students. Project HEAL is also working to provide free mental health programs for vulnerable kids and establish a creative program as well.
As much as “millions of dollars in proceeds” could be donated according to reports, though no exact figure has been revealed. The surprise release on his own website is believed to be planned deliberately by Scott so that proceeds would go directly towards Project HEAL.
For those that missed the surprise release, the Travis Scott x Nike Air Trainer 1 and Air Max 1 collaborations will be available via Nike’s SNKRS app on May 27.